Skills + Expertise

Tangible

  • Narrative, reported, expository, and business nonfiction writing

  • Qualitative research methodologies, including:

    • Ethnography

    • Immersion

    • In-depth- interviews

    • Focus groups

    • Diary studies

    • Usability testing

    • Foresights + Trend forecasting

    • Creative brainstorms

    • Co-creation sessions

  • Workshop creation + facilitation

  • Group immersion planning + facilitation

  • Storytelling

  • Oral History

  • Microsoft office, Keynote, Google Analytics, SquareSpace, Social media

Intangible

  • Pushing teams to ask the questions that matter, not the easy questions

  • Team alignment

  • Telling the right story, in the right way, for distinct audiences

  • Empathy building

  • Helping respondents open up and feel at ease

  • Extracting people’s honest stories

  • Mentorship

Experience

Twitter

  • Leads the team of researchers focused on Twitter’s main surfaces; Home, Notification, Explore, and Search.

  • Created and runs Twitter’s first Rapid Research program.

Experience Research Manager
2021 – Current

 

Dispatch From Daybreak

2020 – Current

 

Instagram
Facebook

Product Research Manager
2018 – 2021

  • Lead the team of researchers focused on Instagram Stories consumption and interactions.

  • Lead research on Facebook Stories for Public Figures and Creators, and Pathfinding Researcher for Facebook Stories.

  • Created and ran Facebook Inc.’s first immersive empathy lab program.

 

Now What

Director
2016-2018

Director of Strategy, including

  • Design custom, large scale research and strategy projects across for clients across healthcare, entertainment, technology, and CPG.

  • Lead innovation workshops for senior executives, generating actionable concepts to push their companies forward and increase revenue.

  • Oversee a team of 20+ strategists and designers, including managing project staffing and employee growth + development plans + Manage key client accounts and relationships while generating extensive new business annually

 

  • Identify trends before they mature and advise on how they can be integrated into new and existing product lines.

  • Develop, author, and manage Mattel’s premier trend report, delivered monthly to the
    executive team and over 2,000 company employees.

  • Deliver quarterly presentations on media, popular culture, and emerging trends, bolstered by primary quantitative research.

  • Evolve reporting and presentation methods to generate maximum interest, while
    communicating recent discoveries in the most actionable format for end-users.

Mattel

Associate Manager, Global Foresights and Co-Creation - Culture and Trends
2013-2016

 

  • Design and manage in-house proprietary research on media and Millennials.

  • Design and execute strategic custom research for clients, including Nickelodeon, MTV,
    Comedy Central, Hasbro, Crayola, and Johnson & Johnson.

  • Global and national brand tracking, and pilot, concept, and IP testing across varying markets.

  • Focus group, ethnography, and shop-along moderating with respondents ages 4-60.

  • Findings featured on NBC Nightly News, Huffington Post, and Politico.

Insight Strategy Group

Research Manager
2011-2016

 

Education

New York University Gallatin School of Individualized Study

BA - Psychology, Design Theory
Deans List 2002-2006
All Universtiy Scholar Honors

Fashion Institute of Technology

BFA - Toy Design